To The Cloud
April Fools AI— DJ Led Growth
Track 16 — 4:39
INTRO
Do you remember? / Do you remember when?
VERSE 1
It was two thousand seven or maybe it was eight
They walked on stage and said just you wait
A rectangle of glass that could fit in your hand
Nobody understood but we'd soon understand
We were still on desktops with our clunky old mice
Waiting for pages to load once or twice
The modem would screech like a bird in distress
Now we had the whole world in the pocket of our dress
PRE-CHORUS
Something was coming / Floating through the air
Something was humming / Digital everywhere
CHORUS
We took to the cloud
Whipped out our phones and all screamed so loud
It seemed like a dream
When we laughed at the meme
That one day on your team
OH OH OH / We didn't know
OH OH OH / Where it would go
VERSE 2
Remember your first app, that flashlight you'd tap?
Remember Angry Birds during your lunch break nap?
We Instagram'd our salads with a filter called Rise
Made our sad little lunches look like Michelin prize
Suddenly your mother was requesting you as friends
Your boss saw your photos from that weird weekend
The boundaries were melting like ice cream in July
Our public and private lives starting to collide
Twitter taught us brevity in one forty or less
Facebook taught us envy seeing everyone's best
YouTube made us famous for a minute or three
And suddenly a kid from Kansas was a celebrity
PRE-CHORUS
Something was shifting / Under our feet
Something was drifting / Bitter and sweet
CHORUS
We took to the cloud
Whipped out our phones and all screamed so loud
It seemed like a dream
When we laughed at the meme
That one day on your team
OH OH OH / We didn't know
OH OH OH / Where it would go
BRIDGE
I remember the weight of my Blackberry brick
I remember when buffering made the video stick
I remember when viral meant maybe a million
Now a million's a failure and a billion's the trillion
We thought we were connecting / Thread by thread by thread
We thought we were collecting / Moments in our heads
But the cloud wasn't floating
It was anchored down deep
To servers in the desert
That would never fall asleep
VERSE 3
The Arab Spring was tweeted from a square in the sun
We thought revolution could be typed and be done
Occupy had hashtags and a whole lot of tents
We were learning the power and the limits of events
Then the algorithms shifted and the feeds became curated
What we saw and what we thought became quietly erated
Echo chambers forming like a funhouse of mirrors
Everybody shouting but nobody could hear us
CHORUS
We took to the cloud
Whipped out our phones and all screamed so loud
It seemed like a dream
When we laughed at the meme
That one day on your team
We took to the cloud / Look at us now
It seemed like a dream / What does it mean
That one day on your team
OH OH OH / Now we know
OH OH OH / Can't let it go
OUTRO
Do you remember / When the cloud was just weather?
Do you remember / When a phone was a tether
To a wall in the kitchen / Where your mom would listen in?
Now we're always connected / Never truly alone
Just me and my memories / And this glass and chrome
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