Attention is the Product...

INTRO

Swipe / Tap / Swipe / Tap

Your attention is the product now

VERSE 1

Collectively we all fell for this tik tok obsession

They sharpen up their weapon while we dull our discretion

Only 8 seconds and we all learn a new lesson

How to do this, how to do that

All we need is another swipe n tap

Swipe n tap, swipe n tap

Feed the algorithm, never looking back

Remember when a thought required incubation?

Remember when an idea needed slow fermentation?

Now we compress our wisdom into clips

Sixty seconds max before attention slips

PRE-CHORUS

The library is burning

But nobody can tell

Cuz the flames look like content

And the smoke smells like engagement

OH YEAH

CHORUS

We don't read we SCROLL

We don't think we POLL

We don't ask we ASSUME

We don't bloom we CONSUME

Eight seconds eight seconds

That's all you get

Eight seconds eight seconds

Did you forget

What it felt like to LINGER

What it felt like to STAY

What it felt like before

They optimized your brain away

AY AY AY

VERSE 2

A book becomes a summary

A summary's a THREAD

A thread becomes a caption

With a dancing cat instead

We fact-check with our FEELINGS

We research with a GLANCE

We think we're building KNOWLEDGE

But we're stuck in a trance

Pee Aitch DEE in scrolling

Masters in the MEME

Can't sit with silence

Can't interrogate a THEME

Start a thousand thoughts

But finish almost NONE

Goldfish got nine seconds

Somehow they've already WON

COME ON

BRIDGE

They said it's democratized

They said it's FREE OF COST

But if you're not paying for the product

Then YOU are what they've BOUGHT

CALLBACK: YOUR ATTENTION IS THE PRODUCT NOW

Our eyeballs on the AUCTION

Our AH-TEN-SHUN on the BLOCK

A generation's concentration

Sold around the CLOCK

So cold

VERSE 3

Nuance feels EXHAUSTING

Context takes too LONG

Just give me the HOT TAKE

Tell me who is WRONG

I don't need the CHAPTER

I don't need the BOOK

I just need the THUMBNAIL

I just need the HOOK

Critical thinking?

That requires too much LABOR

Why would I go DEEPER

When I'll forget it by the NEXT SWIPE later

Into my SKULL

Into my VEINS

Fill me up with EVERYTHING

Until nothing REMAINS

LOOK AT THIS

CHORUS

We don't read we SCROLL

We don't think we POLL

We don't ask we ASSUME

We don't bloom we CONSUME

Eight seconds eight seconds

That's all you get

Eight seconds eight seconds

Already FORGET

What you watched eleven swipes AGO

What you LIKED what you CHEERED

You were OUTRAGED for a MOMENT

Then the feeling DISAPPEARED

At the next one / And the next one / And the next one / STOP

BREAKDOWN

Swipe tap swipe tap / Mind gap mind gap

Swipe tap swipe tap / Wisdom TRAPPED

Likes and VIEWS / Likes and VIEWS

Manufactured OPINIONS / Pre-selected TRUTHS

SO SWEET

REPEATING HOOK

Your attention is the product now

Your attention is the product now

Your attention is the product now

Your attention is the product now

Your attention is the product

Your attention is the product

Your attention is the

Your attention is the

Your attention

Your attention

NOW

OUTRO

Somewhere there's a sentence

Patient to be READ

Somewhere there's a question

Germinating in your HEAD

But you'll never meet it

Never learn its NAME

Cuz in eight seconds FLAT

You'll be scrolling once again

CALLBACK: YOUR ATTENTION IS THE PRODUCT NOW

Swipe... / Tap... / Gone...